Bold and sexy looks are an integral part of IVY HEART, which is aptly decked out in a spectrum of vibrant reds, playful pinks, and nuanced neutrals. No matter how you define it, love - most importantly love of one ’ s self - is at the core of IVY PARK ’ s newest drop.
The campaign is led by a diverse cast of models, including actress and model Karrueche Tran, model and actor Tyson Beckford, singer/songwriter, actor Troye Sivan, model and actress Shu Pei and actress/comedian Naomi Watanabe. IVY PARK pays homage to various cultures inspired by this color, incorporating red through a futuristic yet authentic lens. Cultural cues from specific iconography and symbols are explored in visual motifs with sensitivity and intention. This theme is illustrated through enhanced lighting, bold yet minimal production design, elevated styling and most importantly the international cast. The concept is centered around bringing people together from all different backgrounds through this one color that’s sentimental to so many. Wherever you are, it’s clear that this color represents positivity. While in the East, red is attributed to good fortune and joy. In the Western world, red is commonly associated with love, romance and sensuality. This cinematic campaign focuses on the guiding thematic color behind the collection. The line is available online at on February 9 th and February 10 th in selection stores globally. Herzogenaurach, Germany - Januadidas and IVY PARK CEO Beyonc é announce IVY HEART, a new capsule collection inspired by love, just in time for Valentine’s Day, from the ongoing adidas x IVY PARK creative partnership.Īs with previous adidas x IVY PARK offerings, this latest collection features distinct looks with inclusive and in gender-neutral sizing in fashion styles, performance gear, footwear, and accessories. You may have to select a menu option or click a button.THE CAPSULE COLLECTION GETS TO THE HEART OF THE MATTER IN REDS, PINKS AND NEUTRALS, WITH BOLD LOOKS IN INCLUSIVE SIZES AND FOOTWEAR FOR EVERYONE
#IVY PARK COLLECTION PLUS#
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